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You've built something worth paying attention to.
We make sure the world knows it.
Great organizations are overlooked every day, not because they lack value, but because that value isn't landing the way it should. At Elixr, we align strategy, brand, and communications until what you stand for is impossible to misread.
We're trusted strategic advisors, aligning organizations from the inside out.
Elixr is built on more than 60 years of combined communications, marketing, brand, and business strategy experience across its three co-founders.
Our experience spans government, corporate, nonprofit, and entrepreneurial sectors, where we've helped organizations navigate complexity, build trust, lead change, strengthen brands, and communicate with clarity when it matters most.
Meet the Founders Behind the Transformation
Tricia Forde
I can walk into a room and know within minutes whether a strategy has something real underneath it or whether it's just dressed-up noise. The people behind it may be brilliant — but communications fail when what a business knows isn't translated into what people can feel. That translation is everything. Without it, you're invisible no matter how loud you are.
Riki Silzer
I have spent over three decades watching organizations invest in work that looks right and still misses the mark. The issue is rarely the deliverable. It is the missing clarity underneath it. Before the brand, the campaign, the website, or the message, someone has to understand what the organization is actually trying to say. I see that gap quickly. Closing it is what I do.
Tendai Mashayamombe
I have watched brilliant ideas stall because no one stopped to connect — the intention behind the strategy, the vision underneath the ask. Understanding what people actually need, before they've found the words for it, and bringing that clarity into the room where the work happens — that is what I do. The best outcomes come from acting on a common vision.
The organizations that wait rarely get louder on their own. They get overlooked by people who found a clearer signal first.
Every engagement starts in one of three places.
One method under it all ➡ find the gap, close it, and build the capability to keep it closed.
Find the Gap
Before you invest in solutions, understand the condition creating the problem.
- Elixr Gap Locator: a free, five-minute diagnostic that locates where your message stopped landing.
- Communications Audit: a clear read on what your communications are actually saying about your organization.
- Organizational Diagnosis: mapping the distance between what the business intends and what stakeholders experience.
Close the Gap
Strategic advisory for organizations navigating complexity, change, and misalignment.
- Strategic Communications & Positioning: aligning what you say with what you are.
- Executive & Organization Advisory: counsel for the questions that cross every department.
- Stakeholder Engagement: built on decades of direct engagement experience.
- Reputation & Brand Strategy: internal reality and external presence, telling the same story.
- Change & Issues Management: communicating through transition with coherence.
- Governance & Organizational Alignment:
decisions that reinforce direction.
Build the Capability
Workshops, planning, and facilitation that hold alignment over time.
- Executive Retreats & Board Workshops: Sessions that produce shared buy-in and clarity on purpose and priorities.
- Strategic Planning Facilitation: plans connected to the systems that execute them.
- Stakeholder Dialogues & Community Engagement:
dialogue that builds trust and earns support.
When your signal is clear, the right people understand your value, trust your direction, and know why you matter.
The free Elixr Gap Locator shows you where your intent and your stakeholders' experience have drifted apart. Ten questions, five minutes.
Frequently Asked Questions
What makes Elixr different from other agencies?
We're not a production shop that starts with deliverables. We start with a diagnosis, identifying the actual gap between what your organization is and how it's perceived before any strategy, brand work, or campaign begins. Most agencies build first and hope it lands. We find out why it isn't landing, then build.
What size of organization do you typically serve?
We work across government, corporate, nonprofit, and entrepreneurial sectors: from government departments and arts and cultural organizations to mid-level corporations and mission-driven entrepreneurs. What connects our clients isn't size or sector; it's a shared challenge: exceptional work that isn't landing the way it should.
What does our process look like, step-by-step?
Every engagement moves through the Elixr Gap Formula: Diagnose, Clarify, Align, Build, Shift. We start by understanding what's actually happening beneath the surface, then define what you stand for, align your organization around it, build the strategy and systems to support it, and shift how you're perceived and experienced. Timelines vary by scope; most engagements run several months from diagnosis through implementation. We'll map out a specific timeline once we understand your starting point.
Do you prefer project work or ongoing retainers?
Both. Some organizations come to us for a defined engagement: a brand strategy, a communications audit, a specific campaign. Others work with us on an ongoing basis as a strategic advisory partner. We'll recommend the right structure once we understand what you're solving for.
What's the investment for a typical engagement?
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